Press release #7

THE ANDEAN GAMING TRADE SHOW UNDER THE EXPERTS SPOTLIGHT

FADJA’S organization team had two productive and extensive work days

FADJA’S organization team had two productive and extensive work days when lecturer Abel Rangel Valdiri, university professor and a brilliant lecturer graduated from Carl Duisberg Gesellschaft in Cologne, Germany, in “International and Export Promotion Trade Shows” with more than thirty years experience, visited for the first time the offices of 3A Producciones with the purpose of presenting a seminar entitled “Managing and Marketing Trade Shows.”

Professor Rangel, showing his academic and practical background reflected in more than 400 seminars and lectures presented in Colombia and abroad for more than 17,000 entrepreneurs and college graduates, presented relevant topics beginning with general topics such as the “World Trade Show Market”, “Tradeshow Megatrends”. “The most Important World and Regional Organizations,” among others, up to topics such as “Principal and Secondary Actors in a Trade Show,” “Trade Show Policy,” “The Trade Show Product,” “Trade Show Promotions,” etc. With each of his presentations he did interaction and participation dynamics which furnished an inspirational space for the group of professionals in the audience that incubated new ideas to be applied in future versions of FADJA and, of course, in other trade shows.

The expert stressed in the potential that the Andean Gaming Trade Show has, due to the fact that it follows one of the “Trade Show Megatrends” currently being imposed in a specialized commercial event which is focused to a specific industry.

The specialist also noticed that the Colombian show greatly surpasses the range required by one of the most important world associations that organizes trade shows, the Union de Foires Internationales, (The Global Association of the Exhibition Industry), UFI, to qualify “international” trade shows, since the requisite is to have 20% of foreign participation and FADJA reaches 60% of foreign participants.

He stressed on the continuous improvement that FADJA has shown in time in each one of the eleven trade shows and of the professionalism and quality of its organization, which has taken the event to be recognized as one of the most productive of Latin American. He equally stated his interest in continuing advising 3A Producciones from now on, always seeking excellence.

Once the seminar was over, the professionals of the Executive Management, the Financial Area, and the Marketing and Communications Department greatly thanked Professor Rangel Valdiri for the invaluable knowledge acquired. The satisfaction on behalf of the company was complete because in such a short time they achieved a clear and global vision of the importance of trade shows in the world as a direct marketing tool and to prove that the Andean Gaming Trade Show is heading straight towards a promising future.

FADJA 2010 PRESS - December, 2009